About the Opportunity
The Digital Communications Assistant is responsible for working with the Communications Coordinator, on the creation, coordination, and implementation of digital content to support the online storytelling and branding initiatives of New West Family Place (both internally and externally).
We are looking for a great writer who has experience with content creation and the flow of online communications including social media, blogging, website content and other relevant forms of online communications and marketing.
Our assistant, under the direction of the Communications Coordinator, will be focused on planning, creating, managing and analyzing New West Family Place’s social media channels, providing relevant content that reinforces our brand and key messages; and will manage the day-to-day online presence, including website content and blog posting.
Our assistant will work across program teams on developing a digital strategy to ensure brand alignment across all digital platforms and will play a major role in marketing and communications implementation to increase visibility and engagement.
Skills and Abilities
- Develop and execute on a content calendar that identifies opportunities for engagement and visibility and supports communications and marketing objectives
- Provide direction and advice from a digital perspective for communications planning
- Plan, develop/craft and post social media, blog and website content
- Monitor, analyze and compile reports on data analytics across all social media, blog and web platforms
- Proactively advise on improvements and enhancements
- Curate, develop and/or manage all published content (images, video, etc.)
- Ability to create graphics for all social media pages based on brand and style guidelines
- Monitor, engage and interact directly with social media audiences to address inquiries and drive positive sentiment and advocacy while exercising sound judgement by leveraging our social media platforms – Facebook, Twitter, and Instagram
- Update website content as required, ensuring a continuous approach to monitoring
- Video and/or design capabilities considered an asset
- Formal education in marketing, communications, public relations or multimedia
- Resident expert in social media tools and community management (LinkedIn, Facebook, Twitter, YouTube, Instagram, Hootsuite, etc.), trends, applications and emerging opportunities
- Strong writing skills with ability to write in a manner that aligns with best practices for various online channels
- High degree of comfort with online communities and the support they need to thrive
- Organized, flexible, able to prioritize and takes initiative
- Positive and enthusiastic team player, with a strong relationship building skills
- Proficient in the use of the whole Office 365 suite
- Experience in graphic design (Adobe Photoshop, Illustrator, etc.), photo and video production considered a strong asset
New West Family Place is a non-profit, multi-service family resource centre and community hub that has been providing Direct Services to New West families with children birth through five since 1989.
It has been a second home to thousands of local families over the last 29 years. We have had to be flexible with our programming due to the unprecedented impact of COVID-19 and have pivoted to offering our family support services online.
The programs and services we offer act as barrier-free access points for families to find support, strengthen parent-child relationships, enhance their feeling of parental efficacy, and build community connections and belonging. Programs are offered in consistent locations across the community – touching every neighborhood – and at consistent times. Staff provide services and supports in multiple languages and work collaboratively to ensure families are connected to the services and supports they need when they need them.
How to Apply
If this describes you please submit your resume and cover letter to firstname.lastname@example.org
This summer student position is $16/hour + 4% in lieu of vacation
This position is scheduled to begin June 1, 2020 to August 28, 2020
To be eligible, youth must:
- Be between 15 and 30 years of age at the start of the employment*
- Be a Canadian citizen, permanent resident, or person to whom refugee protection has been conferred under the Immigration and Refugee Protection Act for the duration of the employment**; and,
- Have a valid Social Insurance Number at the start of employment and be legally entitled to work in Canada in accordance with relevant provincial or territorial legislation and regulations
*The youth must be 15 years of age at the beginning of the employment period. The youth may be more than 30 years of age at the end of the employment period as long as the youth was 30 at the beginning of the employment period.
**International students are not eligible participants. International students include anyone who is temporarily in Canada for studies and who is not a Canadian citizen, permanent resident, or person who has been granted refugee status in Canada. Youth awaiting a refugee status ruling, as well as those who hold a temporary visitor visa, youth visa or work visa are ineligible.